The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Featured Resources
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The Case for Classical Christian Education
Douglas Wilson looks at the state of America's school system and offers a remedy for those who are committed to their children's best interests in education. Wilson details the history of the classical education movement and discusses what is needed for a useful curriculum. Readers will come to understand that classical education offers the best opportunity for academic achievement, character growth, and spiritual education.
America's National Parks: The Spectacular Forces That Shaped Our Treasured Lands
From stunning mountain ranges to arid expanses of desert, America has been blessed with an incredibly diverse land -- and the vision to protect it for our and future generations to enjoy. These lands are ours to view, wander, learn from, and revel in. America's National Parks captures all that is great about all fifty-six parks in the national park system. It also gives interesting, easy-to-understand background on the geological and ecological forces that continue to make each national park so ...
Field Trips: Bug Hunting, Animal Tracking, Bird-watching, Shore Walking
With Jim Arnosky as your guide, an ordinary hike becomes an eye-opening experience. He'll help you spot a hawk soaring far overhead and note the details of a dragonfly up close. Study the black-and-white drawings -- based on his own field research -- and you'll discover if those tracks in the brush were made by a deer or a fox.In his celebrated style, this author, artist, and naturalist enthusiastically shares a wealth of tips. Jim Arnosky wants you to enjoy watching wildlife. He carefully expla...
A Charlotte Mason Companion: Personal Reflections on the Gentle Art of Learning
Now you can realize the joy filled homeschool of your dreams! This modern classic is written by the homeschool mom who first carried Charlotte Mason's writings to America in her suitcase in 1987. Miss Mason's books were soon republished for a new generation. After ten years of intense study and successful application of Miss Mason s principles with her own children, Karen wrote A Charlotte Mason Companion: Personal Reflections on The Gentle Art of Learning ™. Today's parents can now see what a C...
Learning Language Arts Through Literature
Learning Language Arts Through Literature is a fully integrated language arts program that teaches grammar, reading, spelling, vocabulary, writing mechanics, creative writing, thinking skills and more.